In full swing at the moment is a significant promotional campaign being driven by the Greek National Tourism Organization (EOT) in collaboration with Ryanair, together with strategic communication planning from the office of the Greek minister of Tourism Mrs Elena Kountoura. The campaign is focused on extending the tourist season by enhancing tourism in our country during the winter season.
The action was approved by the General Secretary of EOT, Mr. Dimitri Trifonopoulos and focuses on a CRM (Customer Relationship Management) campaign to send informative emails offering Ryanair low fare flights to visitors from the UK, Germany and Poland to Greece.
These emails are expected to reach 21 million unique users.
Mr Trifonopoulos elaborates ‘The choice of markets was targeted, given that the first two countries are traditionally the biggest tourist markets of Greece, and Poland is considered an emerging market with great growth potential.’
The promotion began on September 28 and travelers can book and make their trip to Greece until the end of March 2017.
The campaign includes
- Sending informative emails to all Ryanair customers included in the company’s customer base in the three countries mentioned above. This is one of the largest databases in the travel industry with more than 35 million email addresses in 31 countries.
- The parallel promotion of the new e-magazine of EOT ‘Greece On Air’ http://greeceonair.com/about.html, which showcases the beauty of Greece in 40 pages through the use of rich photographic material.
- Display advertising banners for Greek destinations on Ryanair websites in the three countries.
In winter Ryanair was approaching four airports in Greece (Athens, Thessaloniki, Chania, Rhodes) and in the summer period it was approaching nine airports (Athens, Thessaloniki, Chania, Rhodes, Corfu, Mykonos, Santorini, Kefalonia and Kos), serving 6.5 million passengers annually.